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Build Build Your Athlete’s Brand the Right Way 

Invest in Their Future

Now more than ever, it’s critical for athletes to establish a strong online presence. College recruiters and NIL (Name, Image & Likeness) partners aren’t just looking at stats—they’re looking at what an athlete brings to the table: their personal brand, their following, and their potential marketability.

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That’s where Rise Athletics Media comes in.

Instead of mixing personal and family photos with athletic content, we help athletes create dedicated sports social media profiles that are professional, clean, and purpose-built for recruiting and NIL opportunities. It’s a safe, smart, and strategic way to showcase talent—and prepare for the future.

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When you work with Rise Athletics Media, you're partnering with someone who’s been there: a former collegiate athlete, a parent, and a professional who’s worked in both college athletics and the NIL space. You’ll have someone in your corner who understands the process and is committed to helping your athlete rise to the occasion.

Credentials

Out of 497 high school students, I was the only female in my class recruited to take my sports career to the next level. As a former Division I swimmer at Fresno State with a degree in Business and Sports Marketing, I’ve spent my career immersed in the world of sports, branding, and digital strategy. My journey has taken me from the field to the front office—working with iconic organizations like the San Francisco Giants, 49ers, Sacramento Kings, and in the athletic marketing departments at The University of Alabama and Loyola Marymount University. Today, I lead social media and NIL initiatives at Grand Sierra Resort and Casino, where I help bridge the gap between athletes, brands, and fans.

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With a proven track record of helping businesses and individuals reach their goals, I specialize in strategic marketing campaigns, digital brand development, and NIL consulting. I know what it takes to compete—and win—at the highest level, and I bring that same championship mindset to every project I take on.

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I stay ahead of trends while remaining true to each brand’s authentic voice. Whether you're an athlete looking to grow your online presence, a parent preparing your student-athlete for recruiting and NIL opportunities, or a business aiming to stand out—I'm here to help.

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Let’s build your brand with purpose and power.
Reach out today and let’s rise together.

My Name is Alexis

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Prior Work Experience

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Testimonials

Nathan Choate: Washington State Head Baseball Coach

"Social media is a great tool to get additional information on prospective student athletes when used correctly. Conversely it can have an adverse effect when used irresponsibly. Alexis Melnikov has a great understanding of social media and its place in college athletics. I would highly recommend her to anyone trying to market themselves to college coaches"
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